Safety 1st
Long Story Short:
Parenting is complicated. Safety of your kiddos shouldn't be. So, we took a brand that was outdated and getting lost in the noise of everyone trying to reach parents and simplified...repositioning them around the platform idea Parenting Less Complicated.
My Role:
Brand Platform Discovery
Brand + Product Campaign Development
UX Strategy: Website + App Experiences
Stakeholder Workshops
Product Positioning Frameworks
User Persona Development
Social + Digital Content Strategy
Proactive Trend Reports
Quantitative + Qualitative Research
BEFORE
AFTER
Signs of the Times: Campaign Activation
Launched a quick-turn campaign to engage parents during quarantine. By giving their iconic "Baby on Board" sign a pandemic makeover, we nodded to the kind of hilarity only parents and kids cooped up together for months on end can produce. Signs like “Naked Baby Crossing,” “Head in Hands,” “BRB Crying” and “Pumping” poke fun at the highs and lows parents were experiencing. | See MoreAnd it worked:
+220% increase in online sales
+32% increase in traffic to D2C site
GOLD winner of ADDY Video Awards